BreathEasy has two key guiding principles:

 

1)  BreathEasy will starve the beast of any monetary support it currently enjoys. Therefore, BreathEasy refuses to advertise on Twitter, Facebook or any of the other technical monopolists that actively work against Liberty and Freedom. 

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2) BreathEasy will not knowingly accept any advertising from any business that does not respect the Rights of its customers. To be an advertiser on BreathEasy, a business must maintain an easily attained minimum score of 2.8 on a 5-point scale as scored by their own customers.